You Can Change It Later

The Blog Of David Marks

Observations about the Spotify product and user acquisition strategy (or, you catch more flies with honey than vinegar)

How My free Spotify trial convinced me to sign up for MOG instead. A few months ago I was excited to try the free Spotify trial. I love music, and my first impressions of the application were positive.¬†Lots of music! Decent user interface! Free! I even bought a new headphone amp to celebrate my increased […]

Lean Startups & Big Companies: Challenges and Recommendations

How do “lean startup” techniques work in large companies? Over the last year or so I’ve worked with a few large organizations to solve product strategy¬†issues. Typically, the organization is working to introduce a new product line or concept to the market, and sometimes they have already entered the market but don’t have a clear […]