You Can Change It Later

The Blog Of David Marks

Facebook, App Platforms, and Game Theory

In this post, I explore how Facebook manages viral channels and how a little game theory might be applied to better manage their platform for developers and end users.

Foursquare/Gowalla/Yelp check-in app growth: This is your tenth check-in here, have a free burrito

How do you accelerate growth for checkin-apps? Create a loyalty program for local businesses, and they will promote your checkin app for you AND users will have an incentive to check-in often.