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The Blog Of David Marks

The iPad faces the Mom Test

Posted on | April 4, 2010 | 2 Comments

I was on the phone with my mom today and she mentioned she had been to the Apple store to check out the iPad.

I’m a bit of a product geek and so I thought to myself, what a perfect opportunity to see what her perspective is on the highest profile tech product launch in recent history. Living in San Francisco, it can be a real challenge to see products through the eyes of mainstream America.

Q: You saw the iPad? What did you think?

A: It’s a big iphone.

Q: Are you going to get one?

A: No, I’m going to wait for the next version to see if it’s better.

Q: Really, what about it didn’t you like?

A: The size is bothering me — it’s another thing to drag around.

Q: What do you think it’s for?

A: I think telling your friends “I’ve got one — hahaha!” It might be useful for business people to look at things, but for ordinary people something smaller like the iphone is easier to carry around. It’s a bit of a status symbol.

Q: Tell me about your experience in the Apple store.

A: We waited a minute for a few other people to finish trying one out. Then we used it. It didn’t take long, and it was no big deal.

Does this mean that the iPad won’t sell millions of devices? No. Heck, being regarded as a status symbol is a huge mark of success for the product already. And the lack of utility for one kind of user does not preclude utility for other categories of users.

But I thought this was an interesting perspective from someone who is tech saavy but living outside the bay area hype bubble.

Big thanks to my mom for letting me post this on my blog. And Happy Birthday!


2 Responses to “The iPad faces the Mom Test”

  1. Jaymz
    July 28th, 2010 @ 3:49 pm

    My mum fell hook line and sinker in love with the iPad….. in a way that she has never liked a computer before.

  2. Jaymz
    July 28th, 2010 @ 3:51 pm

    My mum fell hook line and sinker in love with the iPad. She struggles with computers, but the iPad 'just works' for her. It's a delight to see. I don't think the stores do a good job selling it though… it took my cousin to sell my mum on it

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